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Marketing 101 for Founders.

Powered with insights from a 11-year entrepreneur.

A practical, no-fluff playbook which helps you understand marketing.

Rs. 1,999Rs. 99950% OFF

Includes 3 live webinars · Instant access · One-time payment

Marketing Basics for Founders playbook

Playbook
+ 3 Live Webinars
+ Templates
+ AI Prompts
+ 90-Day Plan

From the creator

Gauri Walecha

Gauri Walecha

Entrepreneur & Marketing Strategist

I've spent 11+ years building businesses, advising founders and leading marketing strategy. This playbook brings everything I've learned into a simple, practical guide — with the added power of AI to make execution easier and faster.

  • 11+ years of entrepreneurship
  • 400+ clients across industries
  • Business consultant & marketing strategist
  • TEDx speaker
  • Practical, real-world experience
20

In-depth chapters

From fundamentals to execution

30+

Templates & worksheets

Plug-and-play resources to save time

50+

AI prompts & workflows

Use AI to research, create and automate

3

Live webinars

With founder insights, Q&A and live walkthroughs

The problem

Marketing feels like a different language.

You built the business. But marketing still feels confusing. There are too many channels, conflicting advice, and jargon you're expected to understand. You end up in marketing meetings feeling lost, unsure what to say, and not confident in the next step.

  • You don't know what actually matters.
  • You feel lost in marketing meetings.
  • You're not sure which channels to focus on.
  • You struggle with positioning and messaging.
  • You're unsure if your marketing is working.
  • You waste time trying tactics that don't work.
  • You don't know how AI can actually help.
  • You want to make smarter decisions.

The solution

A complete marketing operating manual for founders.

Understand the fundamentals, see real examples, and build your own marketing system — with practical frameworks, templates and AI workflows.

Ideal Customer Profile

Worksheet

Ideal Customer Profile

Positioning Framework

Framework

Positioning Framework

Content Pillars

Content

Content Pillars

AI Marketing Workflow

AI workflow

AI Marketing Workflow

90-Day Marketing Plan

Plan

90-Day Marketing Plan

What you get

The complete learning and action system.

This isn't just theory. You get a comprehensive playbook plus 3 live webinars to help you apply it to your business.

The complete 100+ page playbook

20 chapters with real examples and frameworks

3 live webinars

Founder insights, live walkthroughs and Q&A

30+ templates & worksheets

Ready-to-use and customizable

50+ AI prompts & workflows

To research, create, automate and analyse

90-day implementation plan

Go from learning to real results

The 3 live webinars

Learn directly from an 11-year entrepreneur.

Three complementary live webinars to help you implement what you learn, ask questions and get real-world insights.

Webinar 1

Marketing Foundations

What actually matters and where to start.

Webinar 2

Build Your Marketing System

From strategy to execution.

Webinar 3

AI for Marketing

Get practical with Claude, Canva and automation.

Limited time offer

Get the complete Marketing Playbook.

A one-time payment for lifetime access to the playbook, 3 live webinars, templates, AI prompts and the 90-day plan.

Rs. 1,999Rs. 99950% OFF

Instant access · One-time payment · Lifetime updates

Unapology Labs

Learn marketing. Build your system. Let AI do the heavy lifting.