{"product_id":"marketing-basics-for-founder-3-complementary-webinars","title":"Marketing Basics for Founder + 3 Complementary Webinars","description":"\u003ch1\u003e\u003cspan\u003eMarketing Basics for Founders\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe no-fluff marketing playbook for founders who know their business—but never learned marketing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need to become a marketer. You need to understand \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehow marketing works, what actually matters, and how to use AI to execute faster.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMarketing Basics for Founders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a practical, step-by-step guide to building a marketing system from scratch—from understanding your customer and positioning your business to creating content, generating demand, converting customers, measuring performance, and automating repetitive work with AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eInside, you'll learn how to:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIdentify and understand your ideal customer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePosition your business so people immediately understand its value\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuild your USP, value proposition, and messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreate content with a purpose—not just post for the sake of posting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose the right marketing channels for your business\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnderstand funnels and the customer journey\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuild trust and turn attention into sales\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreate stronger offers and improve conversions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnderstand paid advertising and the metrics that matter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuild a practical SEO strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeasure what is actually working\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStop randomly changing your marketing strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuild a 30, 60 and 90-day marketing plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse Claude, ChatGPT, Canva and AI workflows to make marketing dramatically easier\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAutomate research, content, reporting, SEO, creative development and marketing analysis\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePlus, you get a complete Founder Marketing Toolkit:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eICP worksheets • Positioning frameworks • Messaging templates • Content planners • Customer journey maps • Funnel frameworks • Offer builders • SEO checklists • Ad planners • KPI dashboards • Experiment trackers • AI prompts • Marketing workflows • 90-day planning templates\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn't a marketing textbook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emarketing operating manual for founders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e—designed to help you go from \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e“I know I should be marketing”\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e“I know exactly what I'm doing next.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLearn marketing. Build your system. Use AI to do the heavy lifting.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Unapology Labs","offers":[{"title":"Default Title","offer_id":67622778437859,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/7940\/8611\/files\/MarketingBasicsforFounders.png?v=1791145724","url":"https:\/\/unapologylabs.com\/products\/marketing-basics-for-founder-3-complementary-webinars","provider":"Unapology Labs","version":"1.0","type":"link"}